IN THIS NEWSLETTER

📰Quick battery recharging and Using AI now and in the future
🤝 Digging Deep on business reputation
🎥 Nobody’s coming to push you
💁 Marketing April holidays
🗺️ Tractor Supply survey, Exmark release, Dashcam tech
🌴 How popsicle sticks are made

🕳️ DIGGING DEEP
Your Reputation is Everything. Are You Staying on Top of It?

Here's the thing - in today's digital age, your online reputation can make or break your business. A whopping 97% of consumers search online for local businesses, and 93% say online reviews impact their purchasing decisions.

That means if your public relations aren't up to par, you could be missing out on tons of potential customers and revenue. But with the right strategies and tools, you can take control of your online presence and start reaping the benefits of a rock-solid reputation.

Your online impression is often the first thing potential customers will see when they're considering your services, so it's crucial to make sure it represents your business in the best possible light.

Below are steps you can take to optimize your reputation. If you need help, there is a link to my 7 Day Lawn Care Business Reputation Bootcamp at the bottom of the newsletter.

Review Site Management

Make sure your review site profiles are complete and optimized. To get the most out of review sites, it's important to make sure your profiles are fully filled out and optimized.Respond to all reviews, both positive and negative: Once you start getting reviews, it's important to engage with them.

Press Releases for Reputation Management

Increased visibility and brand awareness: When you distribute a press release, you're essentially putting your business on a megaphone and shouting to the world, "Hey, look at us! We've got something cool going on over here!"

If your release gets picked up by news outlets, industry blogs, or even just shared on social media, it can expose your company to a whole new audience of potential customers who might not have known about you before.

Blogging for Reputation Management

Why blogging? It showcases your expertise and builds trust with potential customers.
When you write blog posts about topics related to lawn care, landscaping, and outdoor living, you're demonstrating your deep knowledge and experience in your field.

By sharing your insights, tips, and advice, you're showing potential customers that you really know your stuff - and that can go a long way in building trust and credibility.

Social Media for Reputation Management

When a potential customer is considering hiring your business, one of the first things they might do is check out your social media profiles. They want to get a feel for who you are, what you stand for, and what kind of experience they can expect working with you.

If they see a vibrant, active presence filled with positive posts and interactions, it can go a long way in building trust and credibility.

Negative Review Management

What happens when things take an unexpected turn, and your reputation is suddenly put at risk? In most cases it is best to respond. Just state the facts. Do not say anything negative about the person that left the negative review.

Monitoring and Optimizing

It's essential to identify the key reputation metrics that matter most to your business. These will serve as your north star, guiding your efforts and helping you gauge progress over time. Some of the most critical metrics to consider include:

Review scores and ratings, Social media engagement, Website traffic, and customer feedback. Setting up automatic alarms.

By making reputation management a priority and incorporating the strategies we've discussed into your regular business practices, you can build a strong, positive image that will serve your lawn and landscape company well for years to come.

You'll be better equipped to attract new customers, retain existing ones, and stand out in a crowded market.

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