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Interviewing Do's and Don'ts and Win Back Cancels
From Turf to Trees: Strategies and Resources for Growing Green Industry Businesses(In less than 5 minutes)
IN THIS NEWSLETTER
š°2025 Garden Trends Report and new John Deere mowers embracing tech
š¤ Digging Deep: Employee Interviews Dos and Donāts
š„ Advise to live by
š Marketing Tip: Get customers back and build loyalty
šŗļø State-By-State License References - Landscaping or Natural 25(b) product Use
š“ Man cuts off top of palm several stories high and goes for ride.
WHATāS GROWING ON
2025 Garden Trends Research Report Why does this matter to my business? Trends like low water plants, less turf, more eco-friendly sustainable areas are continuing. You may want to add additional services like turf removal or targeted irrigation systems. Knowing your market and trends in your area are key for marketing messages.
John Deere Unveils Autonomous Mower at CES 2025. This article by Landscape Management Magazine reviews the new John Deere mowers that attracted a lot of attention. With an autotonous kit and a new battery-powered stand-on commercial mower, they are starting to give more techy companies a run for their money.
š³ļø DIGGING DEEP
Employee Interviews: Doās and Donāts
In our industry, Spring almost always means hiring more employees. This is the candidates chance at a new job or career and our chance to find that worker we have always wanted.
I donāt miss those days. I have conducted more phone and in person interviews than I care to remember. I was saying āNo, we donāt pay in cash, no we donāt pay daily, no you canāt start at 10 each dayā. They were saying āI donāt have a drivers license, I have never worked outside, I donāt work weekends, I have to be able to vapeā, you know the stories. And that is after they failed to answer questions online truthfully that should have already filtered these people out.
Working with owners, I saw some pretty questionable hires that rarely worked out. If we follow some best practices and avoid some pitfalls, we can greatly increase our chances of getting a great new employee.
Doās
I suggest using an online hiring app like Indeed that lets you ask preliminary questions and doesnāt allow them to proceed if they donāt meet requirements. If they answer truthfully, then that will save you time. I suggest you ask questions related to experience and ability to do the job. For example: Do you have a current drivers license? Do you have at least 1 year experience?
If you are interested, do a phone interview first. This will save you a lot of time and you can ask for details about work experience and get a feel for how well they will fit in your organization.
After the phone interviews we would set up in-person interviews about 20 min apart. About half of the people didnāt show up. The ones that came were given a form to fill out and then we would ask them questions based on their answers.
We made sure they understood the work hours and days we worked, the pay, the rules (no smoking while working), and other things they needed to know to decide on their side if they wanted to work for us.
Keep all paperwork that applicates fill out. If you are ever accused of descriminating against any groups of people, you will be abe to show you interviewed a variety of people.
For people that were going to be fertilization and weed control techs, we gave them a test that covered turf ID, weed ID, and product calculations to determine if they had the experience and training we were looking for.We found out at the point many times the person really didnāt have knowledge of lawn care despite claiming experience.
You may not want to do this, but we had the final candidates come back a second time to offer them a job. If they would come in twice, they were serious about getting the job.
If your state allows background checks after conditional job offers, I suggest you always do a basic check to verify their basic information. If the employee will be driving a company vehicle, it is important to check their driving record and determine how it will affect your insurance rate.
I know a business owner that hired a manager to run the operation then realized that their insurance had gone up several thousand dollars. The new manger had 4 DUIās and skyrocketed their insurance.
Donāt
We have already covered some ādonātsā with the ādoāsā. Here are some examples of questions you might innocently ask applicants just being friendly or trying to get to know the person better. But legally, you canāt ask certain questions. Before conducting interviews, be sure you or whoever you have doing interviews knows the rules.
Common Examples:
Do: "What days and times are you available to work? Are there any shifts or days you absolutely cannot work?" "Do you have any commitments (childcare, other jobs) that might affect your availability?" This approach focuses on practical scheduling needs without delving into protected characteristics. Ask all candidates these questions consistently.
Don't: "Are you available to work weekends?" (could imply religious discrimination), or "Do you have childcare responsibilities?" (could discriminate against parents).
Prohibited: "Are you married?" or "Do you have children?" These are irrelevant to job performance and can lead to discrimination claims.
Alternative: Focus on availability and scheduling needs. Ask questions like: "What are your commitments outside of work that might affect your availability?" or "Are there any times or days you are unavailable to work?" Ensure all candidates are asked these questions consistently.
Do: "What is your current address? How long have you lived there?" "Do you have reliable transportation to reach various job sites?" (This is crucial for field positions).
Don't: "Do you own your home?" or "Who do you live with?" (irrelevant and potentially discriminatory).
Prohibited: "Have you ever been arrested or convicted of a felony?" (Unless the job involves high levels of security clearance or handling substantial amounts of cash. Even then, consult legal counsel.) This is highly sensitive and can lead to discrimination based on past criminal records. Many states have laws about this.
Alternative: If legally permissible and the job requires a high level of security clearance or handling significant sums of money, a background check may be conducted after a conditional job offer, but always ensure compliance with all applicable laws and regulations. Never make hiring decisions solely on the basis of a criminal record.
By avoiding these prohibited questions and utilizing the suggested alternatives, you can conduct legally sound and fair interviews for your lawn care business.
Remember that consistency in your questioning methods is essential to prevent any perception of discrimination. For more prohibited questions and alternatives, check out the article at Lawncarecampus.com
š½ļø REEL SHORT CUT
Advise to Live By
š MARKETING TIP AND PROMPT
Handwritten notes
When I first became a regional director at a national lawn franchise, I was sent to Tennessee for a week to observe how a very successful franchisee ran his business with thousands of customers.
I noticed that at the end of day when the crews were turning in paperwork and preparing their vehicles for the next day, the owner would write out little cards for a couple of minutes each day.
When I asked him what he was doing, he said he was writing thank-you notes to customers that had cancelled their service. I asked if he sent them to everyone and he said, āOnly if I want them backā.
Unless they were moving away, he sent canceling customers a note thanking them for trusting his business with their lawn. He said he appreciated the chance they gave him and wished them all the best in the future. "Within a week, he got about 50% of customers back. That package of generic thank you notes saved him thousands of dollars.
In a study, a South Korean beauty retailer found that customers that were sent a handwritten note thanking them for their purchase and wishing them well spent 100.5% more on future purchases than those who didnāt. The study was for online sales, but I think the idea works the same for service businesses, especially if you sold your services over the phone and didnāt interact with the customer in person. Study results also showed that photocopies work just as well as original notes. I know many businesses that send the same type of email, and it may be less effective as a handwritten note but does work. We know a personal touch works to build customer loyalty and reverse cancels. How much is your customer LTV (Lifetime Value)? Are you just going to let them walk away without saying anything? What Should the Note Say? You just need 2-3 sentences in your note but if you want some help, here is an AI prompt you can use to help compose your message. "Write a concise handwritten thank you note for my lawn care business thanking customers for hiring my company and trusting me to take care of their lawn, and wishing them well in the future. Make it warm and friendly.ā Keep asking and tweaking until it gives you a heart-touching thank-you. You might have to add āsincere or convincingā to the prompt. Interestingly, offering a discount for future purchases decreased the effectiveness of the note. I suggest trying this method to build loyalty with new customers, and add it to your toolbox for cancel reversals. |
š PLANTING SEEDS: RESOURCES
š² Landscaping License Requirements by State - Updated list of states that require licenses for landscaping. āLandscapingā can have different meanings in different states so be sure to check your state requirements for any updates.
š State License Requirements for 25(b) Natural Products - Spoiler alert! In most states you DO need a license for natural products. In most states, if you professionally treat lawns with anything, you need a license.
WOW OF THE WEEK
Man cuts off top of palm tree and goes for a ride. Hang on!
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